Since the Marawi siege, the entire country has come together to extend first-hand assistance to the evacuees and their families. Convergys, one of the country’s leading BPO companies, kicked off the “We for Marawi Campaign” across all its 34 sites – gathering close to Php 2 million pesos worth of employee cash and in-kind donations earlier this year.
As displaced Marawi citizens begin their transition to a new life in the evacuation areas of Lanao del Norte and Sur, Convergys focused its energies on assisting these families get back on their feet. The company sponsored Go-Negosyo’s “Kapatid for Agri,” a livelihood program that focuses on agriculture and agritech.
Kapatid for Agri aims to train the Internally Displaced Persons (IDPs) and farmers from Marawi regarding the basics of food self-sufficiency as well as sustainable livelihood and income generation through a Farm Business Model. With Convergys’ Php 1.42 Million funding to the program, two communities with approximately 400 farmers stand to benefit.
Throughout a 12-week comprehensive program facilitated by Go-Negosyo, participants acquire firsthand skills on seedling propagation, land preparation, site planning, application of basal fertilization, and Installation of mulching film. They also get trained on regular fertilization, irrigation, pest and disease control and management, pruning, fruit setting and selection, soil health maintenance, composting, harvesting, simple accounting, and finally, post-harvest handling.
“Rebuilding and rehabilitation are major and urgent needs of our brothers and sisters from Marawi after thousands of families have been displaced and their livelihoods destroyed. We are grateful to our employees for coming together to contribute their own financial resources to serve the community, and to our partner Go-Negosyo for this critical initiative. With this sponsorship, the Convergys team has collectively made a difference, and we look forward to the program’s successful completion in the next several weeks as we usher in a new year. We hope that even in this small way, we are able to help our countrymen build back hope and confidence for the future,” says Ivic Mueco, Convergys President for Asia-Pacific.
The two communities of farmers, approximately 200 in each, are located in Barangay Abaga in Baloi, Lanao del Norte, and Barangay Ramain in Lanao del Sur, respectively. Both are outside the borders of Marawi. The 12-week program started in Baloi in mid-October, and the one in Ramain began in November.