For its strategic use of communication to achieve business goals and create a positive impact in the community, Convergys Philippines’ employee-driven CSR campaign, Give A Bag of Hope (GABOH Year 2) was recognized twice in the 2017 Philippines Quill Awards – receiving an Award of Excellence in Corporate Social Responsibility, and an Award of Merit in Employee Engagement. The Philippine Quill is the country’s most prestigious awards program in the field of business communication, organized by the International Association of Business Communicators.
Convergys’ GABOH program illustrates the power of mobilizing and uniting the workforce to help address some of the country’s challenges in education, such as school dropouts due to lack of school supplies, and illiteracy among the youth.
Convergys GABOH Year 2 successfully leveraged the scale of employee volunteerism, with 43,000 employees raising more than 33,000 backpacks containing school supplies and storybooks worth Php 18 Million, doubling its records in the previous year. These were achieved via voluntary salary pledges and in-kind donations. Employees also distributed the bags to elementary pupils in 36 public schools and communities nationwide, many of which were established beneficiaries of Convergys sites throughout Luzon, Visayas and Mindanao. Over 10, 500 volunteer hours were spent in the implementation.
Convergys President for Asia-Pacific Ivic Mueco relates, “We are truly honored by the local and international recognition that GABOH continues to receive. This is for all our employees who are committed and engaged in giving back to help reduce dropouts and illiteracy. As we commence the third year of this program, we remain committed to increasing our efforts so that we can continue to bring positive change and demonstrate the Convergys Value of ‘Serving The Community’.”
For its third run this 2017, the employee-driven Convergys GABOH aims to extend the impact further, by leveraging enterprises such as BAG943 and Tahanang Walang Hagdanan, in partnership with the Unilab Foundation which bridges social entrepreneurs to the market. BAG943 will create the bags of hope and match the number produced for Convergys GABOH with the same number to be given to its own adopted public schools nationwide. Tahanang Walang Hagdanan will create the pencil cases and assemble the contents of the bags of hope, providing employment opportunities for persons with disabilities (PWD). With this enhancement, the multi-awarded program will bring more hope to a wider sector of the society.