Convergys Philippines’ employee-driven CSR campaign, Give A Bag Of Hope (GABOH) Year 2, recently earned international accolade in the Marketing Interactive PR Awards 2017, a premier event celebrating excellence across public relations spectrums and markets in Southeast Asia, Australia and New Zealand markets. Convergys GABOH 2 received a bronze award in the Best Employee Engagement/Internal Communications category, which recognizes the most outstanding initiatives of organizations who have effectively engaged its internal stakeholders through ongoing strategic communications.
GABOH 2 earned the judges’ nod as Convergys successfully leveraged the scale of employee volunteerism, with 43,000 team members in the Philippines raising more than 33,000 backpacks filled with books and school supplies worth over Php 18 Million, double than what it achieved on the first year. The employee contributions were achieved in just a three-month period through voluntary salary deductions and actual donations. The bags were distributed to elementary pupils in 36 public schools and communities nationwide. Some of the public schools are established beneficiaries of Convergys in the local areas where it operates throughout Luzon, Visayas and Mindanao.
GABOH’s primarily goal is to help schoolchildren continue their studies by alleviating the lack of school supplies which is a major cause of dropouts, as well as to promote literacy and love for reading by adding books and storytelling sessions. Employees from each of Convergys’ 34 sites were empowered to select local beneficiaries, and spent more than 10,500 volunteer hours to visit the schools, distribute the bags, and conduct storytelling sessions.
Convergys, a global leader in customer management and the country’s largest BPO, has presence in 34 sites and employs 60,000 individuals in the Philippines. It also has Hall of Fame status as Best Company and Best Employer from the International ICT Awards. Check out https://www.facebook.com/ConvergysPhils or hashtag #ConvergysPH for more information.